In recent years, most power banks on the market have used LED beads to display power levels to control costs. This solution is economical but affects user experience to some extent. Some brands add a soft light cover to the beads, making them look like a light line, enhancing the product's appeal.
Taking a common four-bead power bank as an example, it can theoretically show the remaining power with 25% accuracy. However, in actual use, because power banks are rarely fully charged, users usually only see two or three lights on. This power display has limited reference value for users planning charging times, so users often opt to charge the power bank early.
Although there are already some power banks with digital displays on the market, they generally tend to be large in size, and Baseus's past products are no exception. Such products often exceed the size of a phone due to their built-in cables.
The launch of Baseus digital display mobile power bank 10000mAh 45W effectively solves this problem. Its design is very portable, just slightly larger than a small pack of tissues, and it weighs only 202g, making it easy to carry. The LED digital display screen on the back allows users to intuitively see the remaining power, eliminating the traditional "guessing" method of checking power.
This power bank is not only designed for bidirectional fast charging, able to charge phones quickly, but its own charging process also supports fast charging, greatly improving the efficiency of temporarily adding power before going out.
The transformation of charging needs
Although these products are mainly aimed at phone charging scenarios, their charging power reaches 45W levels. For today's mainstream phones, 45W power is somewhat "excessive," especially for Apple and Samsung phones that have not adopted higher fast-charging power.
I believe Baseus adopted this design because users’ charging habits and needs have changed. In 2010, when smartphones initially became popular, battery life was inadequate, prompting the formation of the "phone charging aftermarket." Users often chose a "one device, two batteries" setup when buying phones for longer endurance.
By 2014, with updates in smartphone design, the non-removable battery approach emerged, and users' demand for charging speed became more important. The renowned QC1.0 was born at this time. With ongoing advancements in battery technology, phone brands gradually equipped their products with larger capacity batteries.
Against the backdrop of large-capacity batteries and the promotion of AI technology, modern mainstream phone endurance has significantly improved, with basic usage time reaching 18 hours. This means phone charging has shifted to a high-power, short-duration fragmented mode, adapting to users’ daily diverse charging needs.
A detail that everyone might overlook: The noise from this charger when in operation is even less than 18dB, allowing us to say goodbye to the "current noise" of poor-quality chargers.
Making so much effort in areas "invisible" to users is actually Baseus' way of achieving its long-term brand goals: Baseus hopes to build brand awareness with safer charging products and establish consumer trust in the brand through its products.
Using safety to open the future of fast charging Baseus firmly believes that technological innovation should be user-oriented. In the fast-charging field, charging speed is just the starting point of user demand. Making products more user-friendly and safer is the true representation of the new era of fast charging.
For this reason, Baseus will continue to focus on users, deeply explore their potential needs, and continuously optimize product design and features. In Baseus’ view, only by truly addressing users’ pain points can they gain market recognition and trust.
Baseus aims not only to be a leader in charging technology but also to become a trusted brand in users' hearts.
Looking to the future, the charging equipment industry is at the brink of a new technological revolution. The widespread adoption of wireless charging technology, the broad application of new materials, and the in-depth integration of AI intelligent control will all become important trends in industry development.
Similarly, Baseus needs to continuously innovate to maintain its leading position. It is believed that in the near future, Baseus will continue to lead industry trends and bring more surprises and value to consumers.