On the first anniversary of the brand's comprehensive upgrade, in the face of challenging consumer markets and the economic environment, Perfect Diary's product prices are close to those of leading international brands. This decision once caused apprehension, but now, over a million users have chosen this product, greatly boosting the brand's confidence. This indicates that the new brand positioning accurately aligns with the changing mindset and pursuits of modern consumers.
With positive market feedback and widespread consumer recognition, Perfect Diary is advancing further on the path of "technology-led makeup and skincare integration." Since its launch, the accumulated sales of the "bionic film" essence lipstick have exceeded 3 million units, embodying the strong support of users for the brand.
On September 26, the Perfect Diary second-generation bionic film technology conference, themed "Rooted in Anti-aging · Awakening New Life," was held in Shanghai. At the event, the brand released the new Biotec™ technology and its related new products. Through technological innovation, Perfect Diary is committed to benefiting more consumers.
Amidst the global challenge of population aging, Perfect Diary's parent company continues to strengthen its research and development efforts, collaborating with authoritative research institutions at home and abroad, achieving numerous scientific accomplishments, and publishing over 20 patents and academic papers related to anti-aging. The second-generation bionic film technology was developed as a result of the joint efforts of 23 authoritative research institutions and 42 scientists.
For the first time, Perfect Diary publicly shared these breakthroughs. The academic papers co-authored with the joint laboratory of Sun Yat-sen University have been published in two leading scientific journals, "Nature Medicine" and "Science Bulletin," providing new insights into the global topic of skin anti-aging and setting a new milestone for the development of domestic cosmetics.
Professor Zhang Hongbo from the Stem Cell and Regenerative Medicine Research Center of Sun Yat-sen University School of Medicine provided detailed insights into new findings in the field of skin anti-aging. He emphasized that as age increases, the regenerative capacity of stem cells diminishes, leading to decreased skin elasticity and wrinkle formation. Therefore, maintaining stem cell activity is crucial for delaying skin aging.
As a representative brand of domestic beauty products, Perfect Diary continuously explores the truth about skin aging. Research has found that the youthful state of the skin is closely related to the homeostasis of the basement membrane between the epidermis and dermis. When the basement membrane begins to age and deteriorate, the skin loses support and lines appear.
Through in-depth research, Perfect Diary discovered the key to activating the youthful state of the skin's basement membrane—dermal progenitor cells.After rigorous verification by Ruijin Hospital and the SGS international testing institution,outstanding wrinkle smoothing and repairing effectsUnder the "1-3-4-6-20" strategic layout, Yixian Group is driving the development of its various brands through independent innovation and research, including the widely-followed Perfect Diary. Facing commercial challenges, Perfect Diary actively released the industry's first "makeup and skincare integration" scientific white paper to strengthen healthy industry growth. At the same time, the brand undertakes the social responsibility of "supporting the growth of women" by continually promoting the concept of "leading the integration of makeup and skincare with professional innovation, making beauty accessible to everyone" through the "Create a Beautiful Life" beauty public welfare training project, launched in cooperation with the China Women's Development Foundation.