A study tracked 86 female participants, observing the natural aging process of their skin over the first ten years. By the 11th year, after using products containing PITERA™ for a year, their skin age had decreased by an average of 9.23 years.
From a space design perspective, the store is divided into multiple functional areas, such as the Experience Zone and Exploration Zone. In the store's core area, a new SK-II LXP Artistry Series Experience Zone is set up, designed with golden exterior walls, and features an interactive art installation developed in collaboration with international artists Studio Swine, offering a luxurious skincare experience akin to being "immersed in time".
In this art installation, eight crystal-clear droplets slowly fall into a pool shaped like the LXP Artistry cream, symbolizing the highly concentrated PITERA™ in the new SK-II LXP Artistry series, injecting eight times the PITERA energy into the skin.
To further enhance the customer experience, a unique fragrance design is used in the Experience Zone, inspired by one of the finest agarwoods in the traditional incense path, complemented with tranquil background music, creating a multi-sensory immersive experience.
In the SK-II store, skincare consultation services have also been upgraded, allowing customers to enjoy the exclusive "Art of Skin" service provided by beauty experts, offering personalized care plans and a luxurious skincare experience.
The LXP Artistry Pop-up Store opens, conveying the brand philosophy through experiential means. Along with the grand opening of the world's first duty-free flagship store, the SK-II LXP Artistry Pop-up Experience Store is open for a limited time at cdf Sanya International Duty-Free City. This pop-up store is not merely focused on sales but aims to connect with consumers through a new experiential retail approach. This connection not only provides a real experience of the product and its effects but also brings a unique sense of brand identity.
To showcase product design concepts and inspiration, the pop-up store also invites craft masters to demonstrate ceramic restoration techniques on-site. The new SK-II LXP Artistry series is inspired by the art of ceramic restoration. By interacting face-to-face with "the person who restores time", visitors and consumers can immersive themselves in learning about and experiencing the new SK-II Artistry series products, drawing the attention of numerous international travelers.
It is reported that the series of products includes creams, essence, concentrate, and eye cream. The brand, leveraging groundbreaking exclusive technology and a new product lineup, provides a new beauty and value experience for domestic and international travelers.
According to data from FORTUNE BUSINESS INSIGHTS, the global anti-aging cosmetics market scale was 38.6 billion dollars in 2018, and is expected to grow to 65.2 billion dollars by 2032, with a compound annual growth rate of 3.71%. As the market continues to expand and the consumer group for anti-aging products becomes younger, major beauty brands have launched intense "technology battles" over creams, a key skincare product.
As an important brand under the international beauty giant P&G, SK-II's research and development capabilities are well-known. With inspiration, the brand has achieved breakthroughs at multiple levels such as formula and technology, further deepening anti-aging skin technology.
First, a breakthrough has been made on the technical level, as SK-II is among the first brands to use the cutting-edge technique in life sciences—space biology technology. By collaborating with world-class scientific research institutions and dermatology experts, they have discovered the close relationship between skin cohesion and skin aging.
This series of products showcases the application results of frontier research while achieving breakthroughs in its formulation. The series centers on the legendary ingredient PITERA™ with the highest content and concentration, adding eight times the energy of PITERA™ in the cream. Additionally, inspired by the gold leaf techniques in ancient ceramic restoration, precious hydrolyzed golden silk is incorporated, greatly enhancing the skin's cohesion, making time a friendly partner and breaking through skin barriers.
According to national regulations, skincare product ingredient lists must be arranged from highest to lowest concentration, and usually the first is water. SK-II's new LXP artisan cream is the brand's first anti-aging essence cream where a "highly active ingredient is listed first" in the ingredient list. This product further demonstrates SK-II's commitment to innovation, from the initial discovery of the legendary ingredient to the new thinking of beauty and time in the LXP artisan series, the brand consistently emphasizes long-termism, focuses on innovation, and continues to deepen its skincare product lineup.
On the day of the new product release, alongside the LXP artisan pop-up experience store was the "Artisan Aesthetic Realm" experience meeting. Representatives from partner China Duty-Free Group attended, with brand ambassadors, singer Li Sidanni and actress Lin Yun, also present to support, creating a lively atmosphere. Sue Kyung Lee, Chairman and President of Global Skin Care Products at P&G, mentioned: "Consumers are at our core, and the opening of the new store further proves the brand's commitment to providing excellent experiences for consumers, especially in the travel retail sector. We are pleased to open 'Artisan Aesthetic Realm' in Sanya, which is not only an innovative attempt for SK-II's new LXP artisan series but also marks our exploration in new retail skincare experiences."
After reaching important milestones, SK-II's story with China will continue. For over 40 years, the brand has maintained a consumer-centric approach through its interaction with women worldwide, offering them a "transformation" for crystal-clear skin and providing an exceptional shopping experience adhering to the concept of "changing destiny."
In brand marketing, SK-II has always focused on the female perspective. From 2016's "She Finally Went to the Matchmaking Corner" to this March's "Why She Didn't Zhuang," and the recent collaboration with Karen Mok to convey the idea of "Youth Lives On," the brand has created a series of expressions on women's issues, successfully connecting with the emotional needs of consumers, and winning emotional resonance and widespread acclaim.
Since SK-II entered the mainland Chinese market in 1998, it has rapidly captured market share with star products like "Facial Treatment Essence." By April 2005, the brand had set up 78 counters nationwide, becoming a leader in China's high-end beauty market. From a market perspective, SK-II has performed outstandingly in China's high-end beauty market for many years, consistently ranking in the top ten in performance. With a commitment to consumers, SK-II continues to attract new customers. According to public data, from 2023 to 2024, 50% of SK-II's department store business growth comes from new customers, which is a remarkable achievement for a well-established brand of several decades.
SK-IIThe result is derived from a comparison with internal control groups, exceeding 8 times more.